“Murda on the beat so it's not nice”

It's Murda Beatz's producer tag, voiced by Baka Not Nice.

It's Murda Beatz's tag, and the voice is Toronto rapper Baka Not Nice — the line is the hook of “AKA”, a track Murda produced for him. The “not nice” is literally his name.

It's routinely misattributed to Quavo because the tag blew up on Migos-era records. It isn't Quavo — by Murda's own telling, Drake heard “AKA” and insisted he tag every beat with the line.

How tags like this get made →

Want a tag like “Murda on the beat so it's not nice”?

Don't reuse this line or its audio: it is Murda Beatz's signature, and the point of a tag is that it names you. Borrow the shape instead (length, who says it, how it is processed), put your own name in it and build it in the producer tag generator with your voice or an AI voice. The Murda Beatz tag breakdown shows how this one is put together.

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