UPDATED JUL 10, 2026

TAG PHRASE LOOKUP

“Murda on the beat so it's not nice”

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It's Murda Beatz's producer tag, voiced by Baka Not Nice.

It's Murda Beatz's tag, and the voice is Toronto rapper Baka Not Nice — the line is the hook of “AKA”, a track Murda produced for him. The “not nice” is literally his name.

It's routinely misattributed to Quavo because the tag blew up on Migos-era records. It isn't Quavo — by Murda's own telling, Drake heard “AKA” and insisted he tag every beat with the line.

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Quick answers

Does Quavo say “Murda on the beat so it's not nice”?

No — the voice is Baka Not Nice, an OVO signee, from the hook of his Murda Beatz-produced song “AKA”.